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PR Storytelling Pokemon

Can PR professionals really ‘catch ‘em all?’


Written by Abby Taylor

Okay so Pokémon Go is taking over the world, or at least the media. In fact, Abby Taylor suggests that PR pros and Pokémon trainers may have a couple of things in common, especially when it comes to storytelling…

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Bear and pinapple square tile

Marketing to memory

A complex string of facts can become a vivid story that the emotional brain can remember.

Take a look
PR Storytelling Pokemon

Can PR professionals really ‘catch ‘em all?’


Written by Abby Taylor

Okay so Pokémon Go is taking over the world, or at least the media. In fact, Abby Taylor suggests that PR pros and Pokémon trainers may have a couple of things in common, especially when it comes to storytelling…

Read more
Theresa May, new Prime Minister of Britain

Why Theresa May’s Speech Was a Lesson in PR


Written by Katie Herridge

In the media industry, we understand the power of the word. At Berkeley, we also understand the power of a great story. When you combine the two, you can portray a strong message to your audience. Following Theresa May’s first address as Prime Minister, we take a look at her speech and why it actually proved a lesson in PR.

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Video content

Video killed the… written word?


Written by Lindsay Hoggard

Ten years ago we were debating when would be the tipping point between online media taking over from print. Today there’s a new debate in town. In another ten years, will we be reading news on our devices, or watching it?

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TechPR_Brexit

Grappling With The News Agenda


Written by Catriona Macleod

This last couple of months has seen the news agenda focused on one thing and one thing only: Brexit. But when it comes to aligning the news and PR agenda, what strategy do you need to consider?

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Same-gear

Staying in the Same Gear As Your Audience


Written by Lauren White

So Chris Evans has quit Top Gear. But what can the communications industry learn from his short stint on the show and the importance of meeting the appetite of your audience?

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PR evolution

PR – The Evolution Continues


Written by Pippa Cranham

There’s more to PR than press releases and traditional media relations. Pippa Cranham takes a closer look at PR evolution and what the modern PR needs to take into account when building the most effective PR programme.

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Yes, this deodorant I’m using is good; it’s gluten-free, good for the environment, dolphin-safe and can be used as a food substitute if I ever find myself lost in a cave in some remote part of the world.

The trick to great storytelling is…


Written by Chris Hewitt

Yes, this deodorant I’m using is good; it’s gluten-free, good for the environment, dolphin-safe and can be used as a food substitute if I ever find myself lost in a cave in some remote part of the world. But why should I care?

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art of newsjacking breaking news

The art of ‘newsjacking’


Written by Charlotte Oakes-Dean

A key element to PR for any client, whether they’re info-security, fintech, retail or even healthcare focused, is ensuring they’re part of the wider conversation. Charlotte Oakes-Dean takes a look at the art of ‘newsjacking’ and how to make sure you’re part of the story.

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30 years of telling stories

A story that keeps on telling


Written by Angelique Milla

Celebrating 30 years of telling stories, we take a look at what Biff, Chip and Kipper can teach us about business storytelling.

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Berkeley_PR career

From coursework to CountryFile


Written by Charlotte Bolton

Transitioning from a student to working full time in a fast paced PR agency can be very daunting. Charlotte Bolton shares the story of her first two weeks in her PR career, with a little help from CountryFile.

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