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I Predict Predictability


Written by Nick Head

There’s no doubt it’s predictions season again. That time of year when we start to see the thoughts and views of sect...

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I Predict Predictability


Written by Nick Head

There’s no doubt it’s predictions season again. That time of year when we start to see the thoughts and views of sector leaders and experts offering up what they consider to be the influential and interesting themes and trends of the year ahead. You may even have written or be writing your own. After all,…

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Black Friday – what marketers need to know


Written by Hester Grainger

Back to School, Halloween, Guy Fawkes Night. Not a week goes by when we aren’t bombarded with adverts encouraging us to buy for a specific event. With Singles’ Day just around the corner (11 November), Black Friday following on 24 November and Cyber Monday on 27 November, what can marketers do to make sure they…

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The who’s who of social media platforms


Written by Hester Grainger

Long gone are the days of waiting for the post to arrive, so you can read the latest trade magazine. Now we find out news as-it-happens. We see what’s trending on Twitter before it appears on the news channels. Colleagues WhatsApp each other with breaking news. People read on Facebook what’s happening in the world, before…

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MWC Tips

Don’t put all your eggs in the MWC basket…


Written by Vicki Curtis

While MWC congress is the show for those in the mobile industry to network, showcase and exchange ideas, the actual event itself is not the be all and end all. Communication and lead generation activity prior to and after the event is something that all companies should also consider.

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Success and survival at MWC


Written by Aaron Frank

It’s very much the Oscars of the telecoms world and brings out the best of the best that the mobile industry has to offer. Having outgrown its previous home in Cannes, Mobile World Congress now turns Barcelona into a global hub of the most innovative, forward-thinking technology companies on the planet for four days, in…

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How your PR team can make you look great


Written by Hester Grainger

Years ago I worked in-house as a PR Manager. I had just joined the company and was told that a new PR agency was coming on board. I hadn’t been involved with the pitch; yet here I was about to start working closely with a PR team that I had never met. Thankfully when I…

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The PR agency team – who does what?


Written by Hannah Brice

Find out who does what in a PR agency team.

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The power of TED Talks


Written by Hester Grainger

I recently went to a Storytelling Academy workshop ran by our CEO Chris Hewitt. The topic of TED Talks came up. He shared with us that the length of time someone can concentrate for is just 18 minutes.  It has actually been proven by neuroscience. This is why TED Talks are never longer than 18…

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How not to upset a journalist


Written by Hester Grainger

#Baldinggate. Not the catchiest hashtag I’ve ever come across on Twitter, but it certainly got me clicking. It took me to a Guardian article about a journalist who had removed the by-line from the article they had written in Saga magazine. I didn’t think that this was news. As I read further it became clear…

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9 tips on how to be more creative


Written by Hannah Brice

Even the most creative of people need a little help sometimes to spark an idea or create something beautiful. If you’re feeling a little uninspired, here are our tips on how to be more creative.

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