Berkeley has moved! Please click here to see the new address.

Blog

Are you aware of the Demise of the Press Release?


Written by Dani Kerby

Once a trusty PR tool, press releases have become boring and old-fashioned in the current communications landscape…

Read more

Get your customers to agree to do a case study by tomorrow

How to get even the most reluctant of companies to shout about your good work

Take a look

Are you aware of the Demise of the Press Release?


Written by Dani Kerby

Once a trusty PR tool, press releases have become boring and old-fashioned in the current communications landscape…

Read more

How the London Marathon produced one of the most inspirational stories of 2017


Written by Hannah Laker

Berkeley’s Hannah Laker takes a look at why the most inspirational event of Sunday’s marathon has all the elements of a fantastic story.

Read more

How holidays can deliver better PR people!


Written by Pippa Cranham

Sometimes we forget just how important the work-life balance is until we actually take a break and realise just how beneficial they can be for work performance.

Read more
united airlines

A week of PR nightmares


Written by Emma Giles

It’s been a big week for PR nightmares. We could say that it has taught us some lessons, but hopefully these are lessons that we and our clients already know! So what can lessons can it reinforce?

Read more

Secret Cinema: Because they can can can


Written by Hester Grainger

Hester Grainger looks at how a PR crisis actually ended up boosting sales for Secret Cinema.

Read more

2017’s April Fools’ Fun


Written by Angelique Milla

April fools’ enthusiast Angelique Milla discusses how brands that engage in April fools’ fun appeal to their audiences.

Read more

How James Blunt has embraced the power of story


Written by Ben Rogers

Our own Ben Rogers, who definitely isn’t a James Blunt fan, looks at how he’s used the power of story to publicise his latest album.

Read more
George Forrester blogs about AI and robots

Will AI ever master storytelling?


Written by George Forrester

Apparently, robots can now rap (sort of). But will they ever master the very human skill of storytelling?

Read more
tie-die

Picture this – fishing nets, tie-dye and Instagram


Written by Hester Grainger

Our Marketing Manager Hester Grainger discusses why tie-dye still evokes such memories.

Read more

Lessons from the field: What PR’s can learn from the Rugby Six Nations Championship?


Written by Dani Kerby

England supporter, Dani Kerby discusses how The Six Nations Championship could influence PR.

Read more