Blog

PR Lessons from the Pitch


Written by Euan Cunningham

How exactly can sports teams and local business benefit from entering into partnership? Euan Cunningham takes a look at how the relationship can be fruitful

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Marketing to memory

A complex string of facts can become a vivid story that the emotional brain can remember.

Take a look

PR Lessons from the Pitch


Written by Euan Cunningham

How exactly can sports teams and local business benefit from entering into partnership? Euan Cunningham takes a look at how the relationship can be fruitful

Read more
trends in social media for 2017

Social media trends for 2017


Written by Abshir Hersi

Do you remember what life was like before social media? A time when you had to recall what you did over the weekend – something most of us struggle with, and actually tell somebody, a time when you had to pick up the phone and wish a friend a happy birthday – but only if you could remember of course.

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video games

Interactive storytelling – What can we learn from computer games?


Written by Ben Rogers

As gaming technology evolves, this blog post investigates how computer games may hold the answer to the future of storytelling.

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Tech brain

2016 gives rise to the Fourth Revolution


Written by Joe Tyler

The three top tech trends from 2016 that are paving the way for a whole new way of life.

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business content

Can we all start writing in plain English please?


Written by Kate Langley

Why it’s about time you stepped away from the self-congratulating business content. Our resident content queen Kate Langley takes a look at why business jargon is giving content a bad name.

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PR graduate

The reality of agency life for a PR graduate


Written by Samuel Dean

Looking to take your first steps in PR? Recent PR graduate and Berkeley recruit Sam Dean dispels a few myths about making the jump from university to the PR world.

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calendar days

Hijacking calendar days in PR: has it had its day?


Written by Emma Giles

There seems to be a day to celebrate just about anything nowadays. But should you be hooking your PR around specific commemorative days such as Black Friday and Christmas? Emma explores why this tactic may have had it’s day.

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How can Snapchat be used as a PR tool?


Written by Abshir Hersi

Why your brand shouldn’t be deterred from using Snapchat to tell your stories.

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Berkeley’s top five blogs – the voting lines are now open!


Written by Hester Grainger

2016 has been a big year for us! Within the year we’ve managed to rack up a good archive of blog posts. With this in mind, our marketing manager Hester, looks back at some of the highlights.

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PR in 2016

What a difference a year makes: learning from PR in 2016


Written by Lindsay Hoggard

The countdown to Christmas is on and for businesses it signals the opportunity to reflect on the highs and lows of the year gone by. Berkeley’s Lindsay Hoggard takes the time to look at her favourite campaigns of 2016 and what businesses can learn from them.

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