Blog

Threat de Toilette

How to get people to understand your brand


Written by Pat Southwell

An ex-client (yes, I know, it's hard to believe I could have one of those) once told me they were taking PR in-house. The rea...

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Get your customers to agree to do a case study by tomorrow

How to get even the most reluctant of companies to shout about your good work

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Threat de Toilette

How to get people to understand your brand


Written by Pat Southwell

An ex-client (yes, I know, it's hard to believe I could have one of those) once told me they were taking PR in-house. The reason? Because th...

Read more
Lego Superman character

Why you should do data-driven PR planning


Written by Berkeley

Here’s 3 reasons WHY you need to adopt data driven PR planning immediately.

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Festival goers

All Fyre but no Flame


Written by Hannah-Louise Shergold

With festival season upon us, it’s easy to get excited about planning which stages you will see which act on, and how many baby wipes you...

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Wild West image

What is a communications strategy?


Written by Pat Southwell

When generals talk about strategy, most people get it. When sports men and women talk about strategy, we know what they mean. But when comms...

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PR Week awards

How to impress a PRWeek Award’s judge


Written by Paul Stallard

Want to win an award? Paul Stallard explains what a PRWeek Award judge looks for, when judging the awards

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Olivia Pope - a PR stereotype

The Bully, The Fixer and The Flirt – Bad Representations of PR People


Written by Hester Grainger

Hester Grainger looks at bad representations of PR people and asks what makes them so intriguing?

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AI – demon or storytelling gold?


Written by Pat Southwell

Elon Musk once said the arrival of AI was like summoning the demon. Just in case you're wondering if that's a good thing, it's not. He went ...

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Business man reading newspaper

The foolproof guide to securing coverage in the adtech media


Written by Hester Grainger

Hester Grainger offers her top tips for wooing the adtech media

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How to secure a larger slice of the Marketing Budget pie for PR


Written by Hannah Brice

Marketing budgets have been growing every quarter for the last four and a half years, according to IPA Bellwether's most recent quarterly su...

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PR campaign planning process

How to get proof your campaign idea is new and worth the budget


Written by Hannah Brice

PR campaign planning is one of the easiest things to get wrong. Involve too many people and decisions never get made. Involve too few and yo...

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