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Every story needs a hook – sometimes literally


Written by Emma Taylor

A friend of mine took a Christmas break in Malmӧ with her husband, staying in a charming hotel in the city centre. One night...

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Marketing to memory

A complex string of facts can become a vivid story that the emotional brain can remember.

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Every story needs a hook – sometimes literally


Written by Emma Taylor

A friend of mine took a Christmas break in Malmӧ with her husband, staying in a charming hotel in the city centre. One night, she awoke to ...

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Let’s eat Grandpa vs let’s eat, Grandpa


Written by Fi Todd

Grammar is the difference between knowing your s**t, and you’re s**t. Berkeley’s Fi Todd takes a look at why.

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Whether you’re a Valentine’s Victor or Victim it’s all in the message


Written by Pippa Cranham

What makes a successful Valentine’s Day PR campaign and are there lessons from life we can transfer to assist with effective message delivery? Berkeley’s Pippa Cranham considers how to succeed at both.

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Facebook fake news red

Faking it: what we can learn from fabricated news


Written by Joe Hawke

What is the true impact of fake news and why is it such a threat? Berkeley’s Joe Hawke looks at what’s given rise to this new era of fabricated news stories, the impact is has on individuals and companies, and how it can change the perception of an entire country.

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Baby Boomers To Millennials – Balancing Expectations Across Generations


Written by William Fuller

From Baby Boomers to Millennials, Berkeley’s William Fuller discusses the importance of balancing expectations across the generations in the world of PR, and how the power of story may be the answer to changing perceptions of an entire generation

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Written brief graphic

‘STOP! Collaborate and listen’ – Design briefs


Written by Božidar Novaković

“I didn’t ask for that!’… a statement we would all love to avoid. So why are we content in not always providing or gathering key information for a brief, only to be faced with a pile of design rubble?

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Nicola Adams Boxing Olympic training

Nicola Adams: Boxing’s PR Saviour?


Written by George Forrester

Boxing’s public image has taken a beating in recent years, but can the newly professional Nicola Adams turn it around? George Forrester takes a look.

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Cinema by Samuel Dean

Revisiting the past – the story of the cinematic experience


Written by Samuel Dean

Online streaming is slowly killing the cinematic experience, but can PR save the day? Samuel Dean takes a look.

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PR Lessons from the Pitch


Written by Euan Cunningham

How exactly can sports teams and local business benefit from entering into partnership? Euan Cunningham takes a look at how the relationship can be fruitful

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trends in social media for 2017

Social media trends for 2017


Written by Abshir Hersi

Do you remember what life was like before social media? A time when you had to recall what you did over the weekend – something most of us struggle with, and actually tell somebody, a time when you had to pick up the phone and wish a friend a happy birthday – but only if you could remember of course.

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