Blog

tie-die

Picture this – fishing nets, tie-dye and Instagram


Written by Hester Grainger

Our Marketing Manager Hester Grainger discusses why tie-dye still evokes such memories.

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Marketing to memory

A complex string of facts can become a vivid story that the emotional brain can remember.

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tie-die

Picture this – fishing nets, tie-dye and Instagram


Written by Hester Grainger

Our Marketing Manager Hester Grainger discusses why tie-dye still evokes such memories.

Read more

Lessons from the field: What PR’s can learn from the Rugby Six Nations Championship?


Written by Dani Kerby

England supporter, Dani Kerby discusses how The Six Nations Championship could influence PR.

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Celebrations or commiserations – how UK PRs celebrated International Women’s Day


Written by Jenny Choules

Senior Account Director Jenny Choules looks at the choices the PR profession offers women, whatever their life decisions, following International Women’s Day.

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Connecting With Your Audience Requires Honesty, Authenticity, Integrity And Love


Written by Berkeley

Whether it’s getting your story, product, service or yourself heard, we can all learn how to improve. Having watched many TED talks, thi...

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The Nokia 3310: A Beautiful Comeback Story


Written by Hannah Laker

The Nokia name is back, and it’s wrapped up in a perfect story. Berkeley’s Hannah Laker takes a look.

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Every story needs a hook – sometimes literally


Written by Emma Taylor

A friend of mine took a Christmas break in Malmӧ with her husband, staying in a charming hotel in the city centre. One night, she awoke to ...

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Let’s eat Grandpa vs let’s eat, Grandpa


Written by Fi Todd

Grammar is the difference between knowing your s**t, and you’re s**t. Berkeley’s Fi Todd takes a look at why.

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Whether you’re a Valentine’s Victor or Victim it’s all in the message


Written by Pippa Cranham

What makes a successful Valentine’s Day PR campaign and are there lessons from life we can transfer to assist with effective message delivery? Berkeley’s Pippa Cranham considers how to succeed at both.

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Facebook fake news red

Faking it: what we can learn from fabricated news


Written by Joe Hawke

What is the true impact of fake news and why is it such a threat? Berkeley’s Joe Hawke looks at what’s given rise to this new era of fabricated news stories, the impact is has on individuals and companies, and how it can change the perception of an entire country.

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Baby Boomers To Millennials – Balancing Expectations Across Generations


Written by William Fuller

From Baby Boomers to Millennials, Berkeley’s William Fuller discusses the importance of balancing expectations across the generations in the world of PR, and how the power of story may be the answer to changing perceptions of an entire generation

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