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How to write a brief for a PR agency pitch


Written by Hannah Brice

If you’re looking for a new PR agency, and are planning to have a shortlist of companies pitch to you, here’s our guide to giving them an effective brief.

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How to write a brief for a PR agency pitch


Written by Hannah Brice

If you’re looking for a new PR agency, and are planning to have a shortlist of companies pitch to you, here’s our guide to giving them an effective brief.

Read more
Man reading book on a bench

The power of story in personal development – our top 10 reading list


Written by Hester Grainger

Wondering how to deal with nasty Brian in finance? Need to know how to get that promotion you’ve been dreaming of? There are so many books out there to help, it’s just hard knowing which one to read. We thought to save you time and hassle, we would prepare a round up of the Berkeley…

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How to produce a PR or Marketing Report that your business will actually read


Written by Hannah Brice

It’s horrible to feel like you’re underappreciated at work. Or that your colleagues don’t understand what you do, or what value you bring. And for most PR and Marketing Directors that’s a common feeling. Even though they are some of the hardest working people in business! To fix the problem of being misunderstood by other…

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How to tell if something is newsworthy


Written by Pat Southwell

How do you know if something is newsworthy? Simple. Deep down, do you really think you could tell the person sitting next to you on the train in the morning about it and they’d be interested? Let’s make it easier for anyone in B2B tech PR – we’ll rule out the teenager who is listening…

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Why you should be proud to be working in PR and marketing


Written by Hannah Brice

Tell people you work in PR or marketing and they’re likely to think of many of the unflattering stereotypes that exist in the media and on TV. It’s ironic to have a bad rep ourselves when our clients’ reputations are something we work tirelessly to manage and improve.  What we need is a little reminder…

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5 reasons why your business needs a blog


Written by Hannah Brice

Blogging is a big business. There are over 300 million blogs across the globe and a significant proportion of them generate their owners a decent income through advertising and affiliate commission. But this is nothing compared to the benefits of business blogging. Here are five of them. 1. It will give your company a personality…

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5 easy steps to increase social media engagement today


Written by Hannah Brice

Created interesting content? Tick! Achieved a fairly good following on your social channel? Tick! So are you generating strong engagement on each post? Nope. Why not? Well, because A (content) + B (a big following) doesn’t necessarily equal C (high engagement and impact). And if you’re not achieving ‘C’, then your social activity isn’t doing…

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Daft Punk group

How we can work ‘Harder, Better, Faster, Stronger’


Written by Hester Grainger

When I was younger, my mum was full of good advice. Little pearls of wisdom that she instilled in me. Even now I won’t go swimming on a full stomach – although it’s actually been proven that it doesn’t matter whether you’ve eaten or not. Years later, I find myself doing the same with my…

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Roast beef with Yorkshire puddings

Storytelling’s not a proper job is it?


Written by Pat Southwell

Last Sunday I sat in a beautiful country pub with my extended family. Grandparents, brothers, kids, nephews, and nieces were all there. The noise was deafening. The mess astonishing. The chat exuberant. The food fantastic. Roast beef fell across my plate like tender velvet pleats. Plump and crisp Yorkshire puddings nestled on the side, huddling…

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How to influence the way your target audience thinks and acts


Written by Hannah Brice

While a good PR or marketing campaign makes noise and raises awareness of your brand, a great campaign drives change. It compels your target audience to engage with your business and pushes them further along the buyer journey. But just how do you create a campaign that causes this behaviour? It’s a simple method that…

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