Blog

snapchat-blog

How can Snapchat be used as a PR tool?


Written by Abshir Hersi

Why your brand shouldn’t be deterred from using Snapchat to tell your stories.

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Bear and pinapple square tile

Marketing to memory

A complex string of facts can become a vivid story that the emotional brain can remember.

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snapchat-blog

How can Snapchat be used as a PR tool?


Written by Abshir Hersi

Why your brand shouldn’t be deterred from using Snapchat to tell your stories.

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blog-image-hester

Berkeley’s top five blogs – the voting lines are now open!


Written by Hester Grainger

2016 has been a big year for us! Within the year we’ve managed to rack up a good archive of blog posts. With this in mind, our marketing manager Hester, looks back at some of the highlights.

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PR in 2016

What a difference a year makes: learning from PR in 2016


Written by Lindsay Hoggard

The countdown to Christmas is on and for businesses it signals the opportunity to reflect on the highs and lows of the year gone by. Berkeley’s Lindsay Hoggard takes the time to look at her favourite campaigns of 2016 and what businesses can learn from them.

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smw

What we learnt at Social Media Week Bristol


Written by Katie Herridge

In the world of social media, it can be difficult to sometimes get your head around the best practices and technical jargon. Following Social Media Week in Bristol this November, we’ve summarised a few key learnings which we think are really useful to harness social media to help businesses get the best results.

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swearing at work

Swearing at work – who gives a ****?


Written by Emma Taylor

Is PR a fulcrum of foul language? Emma Taylor shares her thoughts on whether swearing has become desensitised within the industry.

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advertisers

Stop Funding Hate: what advertisers do next could influence the press for years to come


Written by George Forrester

How a social media-backed campaign has put big brands in an uncomfortable position.

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content

Where’s content heading in 2017?


Written by Matt Ball

What does the next year have in store for brand content? Our in-house content team takes a closer look at how global tech trends will impact the way brands tell their stories.

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website-design-blog-ms

Your website is pretty, but it’s also useless.


Written by Matt Seymour

How to ensure your corporate website actually connects with your customers, as told by our in-house digital designer Matt Seymour.

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data-driven-insight-blog-ps2

Wrong insights lead to wrong stories


Written by Patrick Southwell

I’ll be honest. Data. Insight. Numbers. Talk to me about data-driven communications and my mind starts to wander. Insight is a word that g...

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toblerone-comms

What can we learn from the gaps in Toblerone’s comms strategy?


Written by Lucy Figiel

We take a look at why the gaps in Toblerone’s communication strategy might just be as big as those in the new design.

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