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Can social media power change?


Written by George Forrester

There is a concept that young people living their lives through the lens of Snapchat and Instagram are self centred, vain and...

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How powerful is the brand / blogger relationship?


Written by Lindsay Hoggard

A survey has revealed nearly three quarters of people (incorrectly) believe there are no regulations around influencer marketing, and almost half say it is damaging society. The findings follow a move last year to make sure bloggers, vloggers and other social media influencers are being fully transparent over their paid work with brands. As a…

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Why a daily dose of whiskey is the best part of my morning commute


Written by Sam Pudwell

Are there any adverts that you genuinely enjoy seeing? This can be a hard question to answer positively, primarily because we seem to be bombarded with adverts at every opportunity these days and most are either really annoying, boring or totally unrelated to the product they’re trying to promote. And it gets even harder still…

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Spotify – Week 2


Written by Berkeley

Welcome to the Berkeley Communications weekly playlist. This week it’s the dreaded 2nd album or in this case 2nd playlist. We hope you enjoy the tunes and agree that our follow up effort is a great success. This week’s playlist includes tracks from artists such as The Beach Boys, Deftones, Portugal. The Man and Goodie…

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Is radio dead in 2018?


Written by Jana Fickerova

Last week was World Radio Day which got me thinking. When UNESCO proclaimed the 13th February 2012 as the first World Radio Day, many might have seen this as a confirmation that the technology is obsolete and in need of safeguarding for sentimental reasons. However, as long as we would find it odd to buy…

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What we’re listening to


Written by Berkeley

Welcome to the Berkeley Communications weekly playlist. Created to showcase the music that drives the agency, the playlist represents who we are, what we’re listening to and even our guilty pleasures. We hope you enjoy our songs as much as we do. This week’s playlist includes tracks from artists such as Red Hot Chilli Peppers,…

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How to build relationships with journalists


Written by Bill Thomas

There are many areas of PR that seem mysterious and scary. Most notoriously, is the process of ‘selling in’, and the challenges of building relationships with journalists. For people beginning their careers in PR this can be especially frightening. I confess to once feeling the same way. How could I, a young buck honing my…

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11 tips YOU need to know about writing online content


Written by Kate Edwards

I have two questions. Firstly: have you ever thought about how you read online? Secondly: have you ever used your answer to question one, to influence how you write for the web? No? Well, perhaps now is the time for change. Last week I went to a seminar run by the CIM, which has made…

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Joining the Dark Side


Written by Sam Pudwell

The world of journalism is an intriguing one. PRs often moan about journalists for not returning calls or for pulling out of briefings at the last minute and, in the same vein, plenty of journalists are not afraid of complaining about PRs when they get sent the wrong type of content, or a spokesperson isn’t…

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Stories sell. Fact


Written by Patrick Southwell

Stories are nice. Stories are fluffy. Stories are things we indulge in outside of work. Wrong. Stories are powerful. Stories incite change. Most importantly, stories sell. This has been proven. A few years ago, the Significant Objects experiment demonstrated that charity-store purchases sold on eBay could fetch huge amounts when accompanied with a short purpose-written…

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Adding high-octane fuel to a towering Trump inferno


Written by Patrick Southwell

Trump *sighs and slaps hand to forehead*. I’ll be honest, this blog is going to be a little, tiny bit partisan. If you’re a Trump supporter look away now. Great – now all of you are reading, I’ll begin… Loath him or loath him, you can’t help but be drawn to news about the Donald….

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